Bethenny Frankel Says This $13 CoverGirl Skin Tint Is “Phenomenal” — and Shoppers Are Comparing It to a $72 Chanel

Darling, Bethenny Frankel did not get to nine figures by being polite about product she doesn’t rate, so when she calls a drugstore foundation “phenomenal,” the internet listens the way it does not listen to sponsored content. No brand deal here — just Bethenny, unprompted, on CoverGirl’s Simply Ageless Skin Perfector Essence: “F—ing phenomenal CoverGirl. Wow.” She added that it felt less like makeup and more “like it was putting hydration on my face,” which, from a woman who built and sold an empire on telling people exactly what she thinks, is not nothing.

The internet did what the internet does: it went shopping for the comparison. Commenters started calling it the dupe for Chanel’s Les Beiges Water-Fresh Tint, the $72 version of the same idea — a sheer, skin-like tint that behaves more like skincare than foundation. Same category, same finish, thirteen dollars versus seventy-two. We’re not here to tell you Chanel isn’t worth it. We’re here to tell you a self-made billionaire tried the $13 version first and did not feel the need to apologize for it.

This is not a sponsored post. This is Bethenny, on the record, and the receipts to go with it.